Innovation management makes innovation more than chance. By innovating you can distinguish yourself with new products and services, tap into new markets or change your market.

Managing an innovation process is a complex challenge. The ProductStrategists support you in ensuring the proper progress of your innovation process, safeguarding the power of the idea and optimally exploiting the innovation.

We help you to initiate and maintain a continuous stream of innovations

 
You discovered an interesting product idea to invest in. The business plan seems to be sound; the numbers look promising. But how do you know whether this idea will survive as an actual product?

Before you commit, you got more than one question that needs to be answered. You want to make an informed decision.

The ProductStrategen accelerate your validation process by giving you a clear and realistic product vision. Based on relevant analysis and exploration, we help you to choose the right product idea to succeed.

 
The world changes. Society, the market and technology are changing. This gives opportunities. What do these opportunities mean for your company and your product strategy?

Together we explore the possibilities and formulate the best course and positioning for your company.

 
In the idea phase of a development process it is tempting to lose yourself in all possibilities. As a result, much valuable time can be lost without ultimately resulting in a promising new product.

By working with design and planning prints, your team is forced to make relevant choices in a short time. In intensive sessions spread over a number of days, ideas are generated, validated and developed into promising product service concepts.

The result is a clear description of the desired end result that serves as the start of product development.

 
An interesting long-term vision may not be realized in one go.

Together with you, we create a roadmap in which we move from minimal viable product to mature product in multiple projects. The product strategy with various products is planned in a timeline.

A good roadmap provides a clear long-term goal for the entire team, makes it possible to plan resources efficiently and limits the risk in the various phases of the process.

 
What are the latest technological developments for products and production? What opportunities do these trends offer to take a new course with your company? Which problems can be solved in which sector?

These questions are answered in a technology assessment process. Together with you we map the latest developments and related product service ideas that cause these opportunities.

The result is an inventory of new relevant techniques with which new value propositions for your customers can be created in your company.

 
A good idea is (only) half the battle. All successful products start with a clear strategy in which the strength and positioning of the company and user needs are perfectly matched.

Short and long-term goals are mapped in a roadmap. This overview makes the objective clear to all stakeholders.

 
The idea is there. The contours of the product are visible. Now a tangible product is needed.

Our experienced product developers convert your idea quickly and effectively into a high-quality product that fulfils its function perfectly and shows its qualities in an elegant design that touches the heart.

We guide the product development process in which we, together with you and a team of specialists, execute the plan from idea to delivery of the first products.